A fantastic Christmas present from Russia: The first bottles of Sinalco finally rolled off the production line at the beginning of December.
Our Russian partner, Elita-Mineral Group, based in Schelesnowodsk, is now bottling its own Sinalco and distributing it right across the country.
“Russia has more than 140 million residents making it an unusually large and extremely important market,” explained Managing Director Mongi Goundi when the cooperation agreement with Elita-Mineral was signed. “High-quality German products are very popular among Russians and Sinalco is the German soft drink, so we are sure there will be plenty of new fans choosing our products when they need refreshment.”
The marketing concept includes retro-bottles from the 1960s. These bottles underline the Sinalco’s long history and have been revived especially for the Russian market.
Sinalco Orange, Sinalco Cola, Sinalco Frisco and Bitter Lemon are the first varieties to be launched. They are available on shelves in Russia right now, with further varieties sure to follow.