Sinalco chosen as a German “Brand of the Century“
As a major recognition of Sinalco’s continuing popularity, the soft-drink brand has been named one of Germany’s best brands of the last hundred years. The 16th edition of the bestselling book, “Brands of the Century”, documents the strength of German” most popular brands. From A for adidas through to Z for Zeiss, 281 brands are presented on over 600 pages.
Sinalco now belongs to an exclusive club of products and services. From the 1950s through to the 1970s many Germans did not say “lemonade”, they simply said “Sinalco”, the distinctive flea-waltz jingle being important in driving brand awareness and recognition.
But Sinalco is not just a cult brand in Germany. The product that was launched in Radebeul near Dresden is now drunk all around the world. People in over 50 countries enjoy refreshment German style and appreciate Sinalco’s fun, fresh and positive image.
All brands included in “Brands of the Century” were awarded the German Standards Brand Prize. Winners are allowed to display their achievement in their communication with an exclusive logo, and we at Sinalco are happy and proud to do this.