Sinalco International Partner Conference 2012 in Duisburg
Sinalco headquarters was the venue for this year’s annual meeting of our franchise partners. Participants from all around the world enjoyed an informative and interesting weekend. The conference was also an opportunity to welcome new faces into the Sinalco family, and for our new partners to learn more about what is going on in the world of Sinalco.
Duisburg, April 2012
At its annual partner conference, Sinalco International Brands presented the marketing campaign for 2012, a new website for its partners, its planned facebook page, the new extranet, and point-of-sale activities for 2012. Several franchisees then took the opportunity to share their own sales and marketing initiatives, so that all participants left with a wealth of new ideas.
The presentation of new products was also on the agenda. The Sinalco flavour, Tamarind, and the brand new Pomelo were tried and tested enthusiastically by everyone. This year’s conference also included a point of interest to all franchise partners: Presentations by the manufacturers of bottling machinery. In this way, Sinalco International Brands helped to keep its partners up-to-date on the latest innovations and improvements in bottling technology.
“It was a very successful weekend for everyone,” declared Mongi Goundi, Managing Director of Sinalco International Brands. “The exchange with our partners was very motivating, and we’re looking forward to meeting the challenges of 2012 with our new marketing campaign – and plenty of enthusiasm.”
As well as work, Sinalco International Partner conferences also always mean fun. This year participants were welcomed by the Deputy Mayor of Duisburg, and were shown the many aspects of the city on a boat trip around the harbour. Special guest was a hypnotist who made sure that everyone was completely relaxed. And as a souvenir of an inspiring weekend for our Sinalco partners to take back home with them, there was a drawing of each participant by a talented caricaturist.