Sinalco is continuing to expand its distribution network in Eastern Europe
Elita-Mineral can now be revealed as Sinalco’s new franchise partner for Russia. Presumably Sinalco will refresh Russia starting this summer.
Duisburg, January 2012
Sinalco will soon be delivering 100% refreshment to Russia and the Baltic States. Our new franchise partner, Elita-Mineral Group, is helping us to expand further into Eastern Europe.
The initial contact took place when a delegation from Duisburg visited the Russian city of Perm. “I’m very much looking forward to cooperating with Elita-Mineral,” says Mongi Goundi, Managing Director of Sinalco International Brands. “Russia is a highly interesting market with a lot of potential for growth.”
Elita-Mineral Group produces soft drinks and bottles mineral water, and has a wide range of experience and competence in the industry. Founded in 2006, Elita-Mineral is based in the Caucasus region near natural mineral water springs. The company stands for healthy products and modern production methods. As a result of the new co-operation with Sinalco, Elita-Mineral will be expanding its bottling capacities, adding one new machine for PET bottles and one for glass bottles. Together, we aim to fill Russia’s fridges with cult Sinalco drinks.
The best-selling Sinalco Cola, Sinalco Orange, Sinalco Bitter Lemon and Sinalco Fresco varieties will go on sale first to ensure a successful launch. The first bottles are expected to hit the shelves in Russia and the Baltic States this summer.