First bottles ready for sale!
75 million consumers in Turkey can look forward to a new way of refreshing themselves: Sinalco is being rolled out in the country.
The first bottles of the German cult brand came off the production lines in Sakarya, in the north-east of the country, at the end of February. The classic soda is now being made and distributed throughout the country in the Sinalco Orange and Sinalco Cola Mix varieties in 250 ml slim cans.
“I’m very pleased that we have now started marketing and distribution of this classic German brand here in Turkey,” said Gülcan Kaya, Managing Director of the Sinalco partner ESB Mosaik İçecekler Group. “There is great potential for Sinalco here in Turkey because 60% of the population is under 30. Consumers value quality and great taste – two attributes which Sinalco definitely delivers.”
Marketing focus during the launch phase is on POS. Tastings aim to show consumers what Sinalco quality means, and just how good Sinalco tastes. In addition there will be highly visible in-store displays and branding materials. And a poster campaign in major cities will help to draw attention to the new soda from Germany.