Sinalco expands iced tea range
Consumers are hot for iced tea. This particular segment is one of the few where sales continue to show a strong upward trend. That’s why Sinalco has been marketing its own successful range of iced tea products, providing consumers with a fitting refreshment for any occasion.
A comprehensive brand re-launch is intended to further increase consumer awareness of Sinalco’s well-liked ice tea products and lend them a new, distinctive face: that’s why we’ve not only redesigned the label but invested in a new bottle design as well.
Commenting on the new design, Mongi Goundi, Managing Director of Sinalco International Brands said, “I’m glad we’ve given our ice tea such a fresh and dynamic new look. The new design really sets us apart from our main competitors. The new bottle design has allowed us to place a well-designed, high-quality product on the shelves with a look that serves as a unique selling point in itself.”
The first country to implement the re-launched Sinalco ice tea product range is Macedonia. The range is so important for the market there that wildly-popular Macedonian singer Karolina Gocheva was brought on as the face of a new advertising campaign. The charming singer, who had the honor of representing her country in the Eurovision Song Contest, is featured prominently in a large-scale billboard campaign. What’s more, Gocheva is part of a POS testimonial campaign and a photograph of the singer has been integrated into the new label design.
“We’ve got big plans for Sinalco ice tea”, said Mongi Goundi. “We’ll be launching the brand in several new markets throughout 2017. We’ve also expanded our assortment of flavors with new tastes that complement the existing range nicely, which we’ll also be rolling out as the year progresses.”