Sinalco’s soft drinks and its mineral water brand Aquintéll were launched last year in Tajikistan, one of Central Asia’s emerging markets.
With the active support of the marketing and technology departments in Germany, Sinalco Tajikistan’s hard work is beginning to bear fruit. Significant headway has been made in promoting the company’s two primary marketing goals of promoting brand awareness and intensifying distribution rates. We’re convinced that every person living in Tajikistan should be able to enjoy the uniquely refreshing taste of Sinalco whenever the mood strikes. Sinalco’s Managing Director, Mongi Goundi, and Business Development Manager Michael Doerks, saw first hand just how hard the team in Tajikistan has been working towards these goals on their last visit: Dushanbe, the capitol of Tajikistan, is awash in bright yellow. Billboards in high-traffic areas, redesigned grocery stores, newly-distributed Sinalco coolers as well as amusement parks and outdoor dining equipped with Sinalco sunshades have been effective in familiarizing consumers with the brand. The local team has consistently followed the strategy in fine tuning distribution channels and properly equipping beverage aisles to brand standards, ensuring consumers will not only be able to find Sinalco with ease, but that there will always be plenty more where that came from no matter how thirsty they are!
Next month’s advertising will focus on expanding Sinalco’s presence on the internet and social media to reach our younger target audience even more effectively.
Good job and congratulations to our partners in Tajikistan!
Stop by our gallery for a look at Sinalco in Tajikistan—enjoy!