Sinalco at the PRODEXPO
Sinalco was at the PRODEXPO exhibition from 13 – 17 February. Our refreshing taste and German quality made a big impression.
Duisburg, March 2012
Elita Mineral Group, our franchise partner in Russia, took the opportunity to present Sinalco to Russian consumers at the PRODEXPO 2012 in Moscow. The PRODEXPO is the largest food and drink trade fair in Eastern Europe, and also attracts a large number of buyers. Sinalco impressed with a modern, inviting stand which helped us to be seen among 2100 exhibitors from 55 countries. The slogan “German Lemonade” featured prominently, explaining the roots of our over one-hundred-year-old brand.
The classic 0.5 litre glass bottles were particularly popular, both with trade and consumers. Russians liked the design and the taste, and were reassured by the promise of German quality. The Elita Mineral Group management were very pleased with the response, and feel sure that their decision to launch the German brand into the Russian soft-drinks market will be a success.
The first bottles will hit the shelves in June. Products will be available in glass and deposit-free plastic bottles.