Sinalco refreshes Tunisia
The cult German soft-drink brand is coming back to Tunisia after 25 years. Sinalco International Brands are happy to announce that La Source will be our new franchise partner.
Duisburg, February 2012
The Arab spring has led to much change in the country. The return of Sinalco means that Tunisians can now also change what they have in their fridges.
Mongi Goundi, Managing Director of Sinalco International Brands, has a particular reason to celebrate the Arab spring. He himself is Tunisian, and he is also very happy to see Sinalco back in his home country: “This is a very special day for me and the memories of my childhood flooding back,” he said after the franchise contract was signed in Duisburg.
La Source is an established, reliable company which already bottles mineral water in northern Tunisia. The company has all the necessary experience to launch Sinalco successfully, and is looking forward to expanding its range to include soft-drinks. La Source will not just be filling bottles labelled with the red dot for its domestic market, but also exporting refreshment to neighbouring countries.
Sinalco will be launching in Tunisia with the successful and proven Sinalco Orange, Sinalco Cola, Sinalco Lemon and Sinalco Cidre as well as Sinetta and energi s varieties. Soft-drink lovers in Tunisia and beyond, and there are many of them in thanks to the hot North African climate, are sure to find something to refresh them. And many will be happy to be able to enjoy a drink again that they last drank when they were children.