New label design and additional varieties for the successful thirst quencher

Sinalco Ice Tea is with immediate effect presenting itself with new labels and an enhanced range of varieties. The beverage brand of German soft drinks manufacturer Sinalco International Brands GmbH & Co. KG, especially successful in the Balkans, has been treated to a facelift and expanded to include additional drink varieties.

The new design is puristic, elegant, and refreshing. One of our key objectives was to set Sinalco Ice Tea off more strongly from the competition and thereby create a unique image. The new design clearly emphasizes the supplier of the brand, and even the label demonstrates how refreshing our Ice Tea range is”, said Mongi Goundi, Managing Director of Sinalco International Brands. Coinciding with the design makeover is also the presentation of the latest addition to the ice tea family: In addition to the classic ice tea flavours lemon, peach, mango, and cranberry, the range now also includes Sinalco Ice Tea pomegranate. More product varieties are scheduled to follow in the summer of 2010.

Since December 2009 already, Macedonian Sinalco Partner Kozuvcanka has been running bottling operations for Sinalco Ice Tea at the new production facilities, and has taken over marketing activities. With this addition of another major Balkan State, a distribution network covering virtually the entire Balkan region is now in place.