Sinalco opens new factory in Egypt
Production starts in Gamasa in March
Sinalco first did business in Egypt in 1924. Our latest cooperation, with the al-Mansura based Sina Cola, began at the end of 2010, and the building of a new factory in Gamasa promises to be a further step towards a successful future. The opening ceremony on March 3rd 2011 attracted many important guests.
The new factory will produce exclusively Sinalco brands. As well as Sinalco Orange and Cola, Lemon Lime will also be bottled – all varieties will be on offer in 0.33, 0.5, 1.0, 1.5, and 2.0 litre PET-bottles, and in 0.33 litre glass bottles. An expansion to include Sinalco Apple, Tangerine and Special as well as Sinetta and Sinco varieties is planned.
Sina Cola expects to produce 15 million litres in the first twelve months of operation. Distribution will be through the whole of Egypt, no small task in a country covering more than a million square kilometres. To ensure smooth and efficient processes, all distributors were invited to a meeting to hear about the latest developments. Sinalco International and Sina Cola are working together on appropriate marketing activities. Plans cover a TV campaign and point-of-sale activities including tastings.
With the new factory Gamasa and its main plant in al-Mansura, Sina Cola is now well-placed to grow sales in the Egyptian market.