Exhibition of 110 years of Sinalco advertising

The alcohol-free “Bilz-Brause” was created in 1902 in Detmold, a small town in North-West Germany. The 110th birthday party of the local soda, which was branded as Sinalco in 1905, has already started.

Duisburg, June 2012

The Kneipp Cure and Travel Club Hiddesen invites you to go on a journey through Sinalco history. An exhibition of 110 years of Sinalco advertising in the club’s impressive guest house was opened on June 3rd. Sinalco staff, fans and enthusiastic collectors of Sinalco artefacts gathered to celebrate their favourite soft drink’s birthday. The launch also featured Sinalco music. Advertising jingles took visitors back to their childhood and beyond.

The Kneipp Club’s exhibition proves that Detmold is still proud of its famous creation. The company moved its headquarters to Duisburg in 1994, but Detmold’s citizens still think of Sinalco as “their” drink. The exhibition features artefacts belonging to a local enthusiast, who has over 2000 items in his Sinalco collection. A wide selection of posters traces the development of Sinalco advertising right up to the present day.

Mario Mais, Marketing Manager of Sinalco International Brands, was at the opening of the exhibition to tell visitors about what is happening in the world of Sinalco today. “As the licence issuer it is our vision to refresh people all around the world,” explained Mais. The current advertising aims to make this vision reality. Sinalco’s German origins and German flair and lifestyle are at the centre of the campaign. Because Sinalco is and always will be a German product, which offers flavour and quality to consumers all around the world.

Whether you are already a Sinalco fan or would like to get to know the brand better, come to the “Haus des Gastes” in Detmold-Hidessen before July 1st and enjoy the exhibition.