SINALCO INTERNATIONAL PARTNER CONFERENCE 2013 IN SKOPJE, MAZEDONIA

Macedonia is a country with many different facets. Participants at Sinalco’s annual partner conference got to see both its traditions and its modern side during an eventful and informative weekend. Skopje was a great location for the Sinalco family to get together and exchange ideas and news.

Our new point-of-sale campaigns were presented at the conference. The campaign comprises five individual promotions each year. The next one is running with the slogan “try & win”. Consumers can fill out their name and address on product labels and send them in to their local Sinalco partner to win great prizes. This summer’s POS-action can also be combined to push new launches.

A second focus of the conference was online marketing. Digital communication is becoming more and more important, and it is crucial that we reach consumers online. Our popular new Sinalco Worldwide Facebook page is just one way in which we are present on the web. Sinalco International Brands is continuing to focus more strongly on digital media.

After the presentation of the marketing campaign, it was time for the participants to taste-test new Sinalco products. This is always a high-point of the conference, and this year our new Do Brasil range was a big hit. Do Brasil captures the taste of Brazil: from carnival to the Copacabana. The fiery flair and exotic variety of the country is reflected in new tropical flavours. The attractive can-concept makes this drink really stand out. It is not just amazingly refreshing, it can also be cooled quickly.

There was, of course, also time to experience Macedonia. The evening of live music, folklore and good food will be remembered for a long time.

“The partner conference was a great success”, said Mongi Goundi, Managing Director of Sinalco International Brands. “We were happy that everyone came and that we could present our strategy for 2013.”

The following day included a visit to the bottling plant of our Macedonian partner, Kavadarci. Our partners could take a closer look at the production processes.

This year’s conference was inspired by Macedonia’s culture and flair. We are looking forward to visiting another European city next year.