The evening sun shines on the boat in the bay of Lake Ohrid, young dynamic people celebrate the energi s lifestyle, the Plug ‘n’ Play Generation.

With the new energi s campaign under the Plug ‘n’ Play claim, the brand has got a pinpointed target group orientation. Young consumers are keen on the effect of the revitalizing refreshment drink energi s giving them sufficient power of endurance for the modern lifestyle. Whether in sports, at events, parties or just for a relaxing evening with friends, energi s suits the taste of young people and helps them living their dreams.

With its three flavours Classic, Orange and Cranberry, energi s fulfils the desire of the young consumers for a variety in tastes and optimally meets their needs in a constantly growing energy flavoured segment. The increased caffeine content (250mg/litre), B vitamins, valuable amino acids and taurine increase the capabilities of the young target group and provide them with the energy they need.

The Sinalco energy drink appears to be an innovative beverage for modern lifestyle above all in South Eastern Europe. The new campaign strengthens the market position of the brand and allows a strong differentiation from competition. Thus the brand may further develop its potential in the globally growing markets for energy Drinks.

energi s is an ideal combination of well-balanced, performance-enhancing ingredients with tasty, fruity flavours bringing the required portion of energi.

As Mongi Goundi, Managing Director of Sinalco International Brands says: “The new Plug ‘n’ Play campaign for energi s clearly differentiates the brand from competition and optimally appeals to the young target group through an experience-oriented approach.”