Sinalco family continues to grow in Tajikistan
The first Sinalco drinks are produced and are carefully checked by an employee.
Meanwhile, consumers in Tajikistan have acquired the taste for Sinalco drinks. In a very short time, a production facility was built practically overnight and the first Sinalco bottle had already rolled off the line. Since then, the production lines have not stood still working nonstop to capacity.
The new Sinalco partner has already started with the production of Sinalco beverages. Sinalco Cola, Orange, Lemon and Green Apple are the first flavours from the soft drinks segment which are brought to the market. Additionally, the expansion of the mineral waters segment by the brand Aquintéll, both with and without carbon dioxide content, shall follow soon.
Sinalco products are offered in PET bottles in comfortable sizes of 0.5 litres, 1.0 litres and 1.5 litres, providing consumers with the optimum package size in every situation. No matter whether at home or on the way, the various sizes match every situation allowing the unique Sinalco taste to be enjoyed everywhere.
In the field of sales and marketing, our partner will put his focus above all on the POS, i.e. the point of sale. Marketing activities at the point of sale are essential in particular in the introduction phase to draw the attention of potential customers in shops or shopping centres to the brand. The point of sale is branded with wobblers, neck hangers or price tags and secondary placements. Tastings offer consumers the possibility of getting to know and love the unique Sinalco taste.
The POS activities are promoted by a broad-based advertising campaign. During the product launch the latest advert spots are broadcast on TV, framed by a poster campaign. The second step will be an independent TV and poster campaign for Aquintéll.
“The global expansion of the brand by the growing market of our new partner in Tajikistan is an important step for Sinalco on the Asian continent. With the company Alika as our partner, we expect a structured, individual handling of the market for Sinalco”, said Mr. Mongi Goundi, Managing Director of Sinalco International Brands.