Sinalco International Brands GmbH & Co. KG has recently hosted yet another international partnership conference. Around 60 licensing partners from 20 countries all over the world were invited to attend the event, which provides a platform for strengthening working relationships, exchanging knowledge and ideas and giving new members of the Sinalco family a warm welcome.
This year’s event was held in the vibrant, cosmopolitan city of Cologne, Germany. This year we had the chance to enjoy each other’s company in a hotel in the heart of the city from 1 to 4 April. All our partners had been looking forward to seeing each other again in a casual, informal setting.
The conference took place on Sunday April 3, 2016 with all international licensees, Sinalco International Brands employees as well as several external speakers in attendance. The CEO, Mongi Goundi, kicked off the event with a rousing welcoming address. The marketing team presented this year’s newest POS promotional materials, a new TV ad, new product developments as well as other marketing activities. Listening to the marketing presentation by our licensee based in Kazakhstan was one highlight for everyone, as were the various presentations provided by a range of external speakers.

All in all the weekend was a smashing success for everyone in attendance. Not only in terms of business, but also in terms of strengthened interpersonal connections. A sightseeing tour through the city coupled with plenty of leisure time provided ample opportunity to enjoy spending time together, making the event a real treat for the entire Sinalco family.