The magic began in 1902 with celebrated naturopath Friedrich Eduard Bilz and the visionary industrialist and beverage expert Franz Hartmann creating Bilz- Lemonade. They wanted to make a drink that would support workers with hydration, vitamins and revitalising flavours. We’re still on the same mission today: to bring refreshment to everyone. Our name has become synonymous with quality, taste and refreshment, and wherever in the world you see our iconic logo, you know you’ve chosen a product that embodies these values.

OUR HISTORY

1905 to 1963

In 1905, after a competition to choose the name, Sinalco emerged. The name was inspired by the Latin “sine alcohole” (without alcohol) and registered as a worldwide trademark. In 1907 we created one of the first franchise models and began sending our concentrates into the world. That led to us quickly becoming one of the first non-alcoholic beverages to go international and we began supporting our partners to set up their own local production facilities to bring Sinalco to their customers. In 1937 the “Red Dot” logo was developed, making Sinalco instantly recognisable worldwide. 1950 saw the creation of the classic Sinalco bottle – a revolutionary design that boosted the brand to become a household name into the 1960s.

1964 to 2000

Throughout the Swinging Sixties, Sinalco became a soft drink of choice in Europe. In 1979 the legendary jingle, “Die Sinalco schmeckt” was adopted as the sound of Sinalco. It’s a sound that still swings, as it’s fondly remembered across Germany. Here, after the advertising success of the jingle and with our iconic bottle, Sinalco was virtually synonymous with lemonade. Throughout the latter half of the 20th-century, we kept our distinctive “Red Dot” logo and expanded even further across Europe and the rest of the world. Even with a facelift of our bottle to celebrate the millennium, our “Red Dot” stayed at the heart of our identity.

2001 to 2009

In keeping with the get-up-and-go attitude of the new millennium, Sinalco spent the early years of the 21st-century expanding our range to bring new and exciting flavour sensations to the world. In 2005, we celebrated our 100th birthday. Our franchise system went from strength to strength as we expanded our global footprint – especially in the Middle East and Balkan states. This led to the development of a diverse range of flavours for different countries. Since 2007 Sinalco has been acknowledged as “Brand Of The Century” by the association “German Standards”.

2010 until today

In 2010, as we entered a new decade, it was time to adapt our brand image for a new age, and our famous “Red Dot” got a 3D makeover to bring it up to date without losing the heritage look. Our logo may have had a makeover, but our mission and the quality of our recipes stayed the same – as ever, Sinalco remains true to itself. Globally, our focus has been on expansion in Africa, supported by the launch of our export business as we have started shipping finished products direct to international markets.