Privacy Policy

General introduction:
We take the protection of your personal data very seriously and want you to be safe when visiting our website. Our data protection practice follows in particular the requirements of the EU Data Protection Basic Ordinance, the Federal Data Protection Act (FDPA-new) and the Telemedia Act (TMA). At this point we would like to inform you about the type, scope and purpose of the processing of your personal data. We would like to point out in advance that this data protection declaration only refers to our websites and does not apply to websites of third parties to which we refer in the form of links.

Object of protection:
Subject of protection are personal data. This is all information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). This mainly includes information that enables us to draw conclusions about your identity (e.g. information such as name, postal address, e-mail address and telephone number).

Technical requirements:
To enable you to connect to our website, your browser transfers certain data to our website’s web server. Our hosting partner Hetzner Online GmbH is responsible for data storage (Privacy Policy:, Credits:

Cookies are small text files that are stored on your computer or mobile device via your browser, for example to detect whether you visit websites repeatedly from the same device or browser. In general, we use cookies to analyse interest in our website and to improve the user-friendliness of our website. In principle, however, you can also access our website without cookies.

Cookies can usually be disabled or removed using tools available in most commercial browsers. The settings must be defined and individually set for each browser you use. The various browsers offer different functions and options for this purpose.

In order to be able to use our website fully and comfortably, you should accept those cookies that enable the use of certain functions or make the use more comfortable.

Types of cookies:
In order to explain the most common types of cookies to you in more detail, we have explained them below for your understanding:

1. Session cookies (session cookies):
Session cookies allow users and the changes they have made to a website to be recognized. They allow the website to track its movements across individual pages so that information that has already been entered/saved does not have to be entered/saved again. An example of this are shopping carts in ecommerce stores. The session cookie stores the selected products in the shopping cart so that it contains the correct items when paying at the checkout. Session cookies are deleted when you log out or lose their validity as soon as the session has expired automatically.

2. Permanent or protocol cookies:
A permanent or log cookie stores the user’s information and settings on the user’s computer for the period of time specified in the expiry date. This leads to faster and more convenient access, as you do not have to make language settings again or re-enter login data, for example. The cookie is automatically deleted at the end of the storage period.

3. Third party cookies:
Third-party cookies usually have no influence on the use of the site, as they do not originate from the operator of the website. For example, they serve the purpose of collecting information for advertising, custom content and web statistics and passing it on to the respective third party provider.

4. Tracking cookies:
Tracking cookies are special text files that provide the opportunity to collect data about the behavior of the Internet user. This is intended to provide information about the user’s main interests, for example in order to be able to launch precisely tailored advertising offers. Tracking cookies are therefore set not only when you log in, but automatically when you visit the website.
The above-mentioned exemplary presentation of the most common forms of cookies is intended to give you a global overview of this form of collection. These statements do not claim to be complete. As a result of technical IT development, it can be assumed that other types of cookies will develop over time. Please check our privacy policy for current changes at regular intervals before using our website.

Users of our contact form:
Contact forms are available on our website which can be used for electronic contact. To ensure a secure transmission of your data, we use a state-of-the-art encrypted connection with SSL certificate during the transmission. By clicking the “Send” button you agree to the transmission of the data entered in the input mask to us. We store your name and email address and any other information you provide in order to be able to contact you and answer your enquiry in the best possible way. On the one hand we can offer you the service you expect from us in this way, and on the other hand we have the opportunity to continuously improve ourselves (Art. 6 § (1) (f) GDPR).

We use a login portal to define a protected area that is only accessible to our partners. You will receive the login data for your registration by a previous, successful registration on our website, which will subsequently be personally checked and approved by us. All data that you provide to us during registration is used exclusively to identify you as a partner and to create an account for you (Art. 6 § (1) (b) GDPR) By agreeing to our data protection declaration and clicking on “Register”, you consent to the transfer and processing of your data for the aforementioned purposes. As long as you are logged in, you can access the content and services that we only offer to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time if required. During your login process, your registration and the transfer of your personal data is secured by encryption. The same applies to the period of your visit to the protected area.

Extranet shop
When products are ordered from our extranet shop, the following information is transmitted to us during the order process:

  • First- and Surname
  • trade name
  • email address
  • telephone number
  • nation
  • address details

The aforementioned information is required to receive and process orders, to deliver products and to settle payments via the special account for advertising material (Art. 6 § 1 b GDPR). An order is placed from the moment the “Place Order” button is pressed. As soon as the storage of the data is no longer necessary or legally required, it will be deleted.

Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

We use Matomo (formerly Piwik) for web analytics, a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, (“Matomo”) using cookie technology. The protection of your data is important to us, which is why we have additionally configured Matomo so that your IP address is only recorded in shortened form. We therefore process your personal usage data anonymously. It is not possible for us to draw conclusions about your person. You can find more information on the Matomo terms of use and the data protection regulations at:

IP address storage
Whenever you visit our website, we automatically store the IP address, time and date in server log files. The IP address is stored anonymously. A personal reference can no longer be established. The legal basis for this processing is article 6 paragraph 1 GDPR (The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer).

Further general information:
Changes to this Privacy Policy
We check the data protection declaration at regular intervals for compliance with legal provisions, court rulings, the statements of the supervisory authorities as well as for alignment with emerging trends and the development of the technical standard. In this respect, we reserve the right to make changes to the data protection declaration in order to adapt it to new legal provisions on data protection and other changes in the factual or legal situation. Therefore, please always inform yourself at the beginning of the use of our website about the data protection declaration valid at that time.

Who is responsible for data processing? (Art. 13 § (1) (a), (b) GDPR)
Responsible for the data processing on our website is Sinalco International Brands GmbH & Co. KG. You can find the contact details in the Credits:
You can contact our data protection officer at this address:

Sinalco International Brands GmbH & Co. KG
An den Datenschutzbeauftragten
Römerstraße 109
47179 Duisburg-Walsum – Germany
Phone: +49 (0) 203 / 485 11 – 0

Who receives your personal data? (Art. 13 § (1) (e), (f) GDPR)
We treat your personal data confidentially and do not pass them on to third parties, unless you have given your consent or the provision is based on a legal or contractual obligation. In isolated cases we commission contractors with the processing of your personal data. This is done in accordance with Art. 28 GDPR and on the basis of an order data processing contract.

How long is the data stored? (Art. 13 § (2) (a) GDPR)
The legislator has enacted a variety of storage obligations and periods.
In principle, we only store your data for as long as legally required

After expiry of these periods, the corresponding data is routinely deleted if it is no longer necessary to fulfill the contract. Data that we process on the basis of your consent will be stored until revoked or as long as the data is required. We store data that we process on the basis of a legitimate interest for as long as the legitimate interest exists.

Commercial or financial data of a closed financial year will be deleted after a further ten years in accordance with legal regulations, unless longer retention periods are prescribed or required for legitimate reasons. If data are not subject to specific retention periods, they are deleted when the purposes for which they are processed cease to apply.

For what purposes and on what legal basis do we process your personal data?
(Art. 13 § (1) (c), (d) GDPR)

We have already explained the purposes and legal bases of data processing. In addition, the following generally applies: If necessary, we process your data to safeguard legitimate interests of ourselves or third parties pursuant to Art. 6 § (1) (f) GDPR, for example for the assertion of legal claims and defence in legal disputes or for the guarantee of IT operation and security.

If we have a legitimate interest or have received your written consent to process your personal data, we process your data for the purposes of external communication and marketing on the basis of Art. 6 § (1) (a) or (f) GDPR. You have the right to revoke your consent at any time.

In order to comply with legal requirements, we may or must, if necessary, process your data and pass it on to third parties (pursuant to Art. 6 § (1) (c)).
We do not use your data in any way for automated decision making or profiling.
We also use cookies to provide you with an improved service when using our website and to make the use of this website easier for you (Art. 6 § (1) (f) GDPR).

What rights and obligations do you have?(Art. 13 § (2) (b), (c), (d), (e) GDPR)
Every person concerned has the following rights:

  • According to Art. 15GDPR, you have the right to information. This means that you can ask us to confirm whether personal data concerning you will be processed by us.
  • According to Art. 16GDPR, you have the right to correction. This means that you can ask us to correct any incorrect personal data concerning you.
  • According to Art. 17GDPR, you have the right to cancellation (“right to be forgotten”). This means that you can demand that we delete personal data concerning you immediately – unless we cannot delete your data, e.g. because we have to observe legal storage obligations.
  • According to Art. 18 GDPR, you have the right to restrict processing. This means that we are practically not allowed to process your personal data – apart from storing them.
  • According to Art. 20 GDPR, you have the right to data transferability. This means that you have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and to transfer this data to another person in charge.
  • According to Art. 7§(3) GDPR, you have the right to revoke your consent for the future at any time.
  • According to Art. 77 GDPR, you have a right of appeal to the competent supervisory authority.

Furthermore, you have the right of objection, which we will explain in more detail at the end of this data protection information.

If you wish to exercise your rights, please contact the data protection officer (see above for contact details).

Competent supervisory authority
Landesbeauftragte für Datenschutz
Adress: Kavalleriestr. 2-4, 40213 Düsseldorf
Mailing address: Postfach 200444, 40102 Düsseldorf
Tel.: +49 (0) 211 38424 -0

Information on your right of objection in accordance with Art. 21 of the General Data Protection Regulation (GDPR)
You have the right to object at any time for reasons arising from your particular situation to the processing of personal data relating to you, which is based on Article 6(1)(f) of the GDPR (data processing on the basis of a balance of interests); this also applies to any profiling based on this provision within the meaning of Article 4(4) GDPR.

If you object, we will no longer process your personal data, unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

Please send your objection in writing (by e-mail or by post) to our data protection officer (see above for contact details).

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