Our presentation at the point of sale (POS) is doubtlessly one of the most important communication channels within Sinalco’s marketing mix. The POS, as a space in which Sinalco interacts directly with potential customers, has the dual role of fulfilling both retail and marketing functions. After all, this is generally where purchase decisions are made. That’s why it’s so critically important that we present our products to shoppers in a manner that’s both attractive and engaging. Not only do Sinalco partners enjoy full access to Sinalco International’s treasure trove of marketing and promotional ideas, we offer corporate design materials, engaging decorations, shopfitting materials, furniture and similar items for use at the POS as well, including:
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