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Sinalco: A global player and strong partner

We’ve been an international brand since our beginnings in 1902. We’re proud to offer our partners throughout the world a fair and attractive franchising model. Regional Sinalco licenses allow our franchisees to profit from the achievements and experience we’ve gained in over 110 years as an iconic global brand.

Our instantly-recognizable made-in-Germany brand and its family of products sold in over 50 countries around the world are a surefire way for our partners to grow in their respective local markets and make for solid footing in the market in times of economic upheaval. With the firm backing of an international beverage brand, our partners not only have the upper hand compared to lesser-known regional brands, they can also hold their own in the face of stiff competition from the multinational chains that increasingly dominate the market.

German quality is the hallmark of Sinalco’s family of products and remains a strong argument for partnering with us. Quality is our top priority when it comes to expanding our product portfolio, setting standards and guidelines, strengthening our corporate identity and selecting choice ingredients. Our global business strategy is developed here in Germany and implemented by our partners, who bottle and sell Sinalco products at a regional scale. Sinalco International provides competent and comprehensive support for all technical and marketing issues.

Flat hierarchies and direct channels of communication ensure we’re always here for you when you need us. Working closely with our partners means we’re quick to react, especially when it comes to helping you meet the requirements of our regional consumers. As a true soft drink icon with a cult following that goes back over 110 years, we bring a widely-recognizable registered trademark with a positive image to the table.

Technology transfer

We proudly share our broad, expert knowledge with our partners and provide comprehensive production support. Our experts work closely with our franchisees to guide them through the process of setting up production facilities and ensure compliance with brand guidelines for quality assurance. When it comes to addressing technical concerns, we’re here with advice and support throughout all stages of the production process. See service.

Marketing support

Sinalco’s global marketing concept guarantees a unified brand presence across all markets. We develop label designs, promotional posters, television ads and much more for all of our valued partners. We generate promotional concepts, showcase Sinalco’s products at events and trade shows and are engaged in a wide variety of international sponsorships. The consistently positive image that Sinalco projects through its global marketing efforts strengthens our position as a global brand and, in so doing, the position of our partners as well. See Services.

Product development

At Sinalco, we stay true to our founding motto. After all, that’s where our brand gets its name: all our beverages are strictly sine alcohole – without alcohol, and we’re pleased to say our non-alcoholic approach to creating quality beverages is more in line with the spirit of the times than ever before. That’s why we’ll continue to honor that tradition as we innovate and expand our portfolio of alcohol-free beverages, all while keeping our finger on the pulse of new trends in leisure and lifestyle. Regional tastes and preferences are a big factor in our approach to product development. Sinalco is careful to gear its products to appeal to specific sets of consumers around the world. That’s why we pay close attention to the respective cultures and climates of the countries in which our products are sold. To go above and beyond when it comes to catering to local tastes, we adjust the flavor of popular Sinalco beverages, come up with new flavors or flavor combinations, and develop entirely new products. And once we’ve developed those unmistakable regional formulas, we stick to them.
Sinalco’s commitment to meeting specific regional consumer expectations offers franchisees substantial added value.

Our broad product portfolio is a testament to Sinalco’s flexibility and creativity. Franchisees have access to our comprehensive beverage portfolio, which caters to a broad range of market segments. Sinalco’s family of products features sodas and lemonades, fruit drinks, mineral water, isotonic sports drinks, energy drinks and much more. If interested, our partners are more than welcome to draw on any of our products with the iconic red dot.

Our partners benefit from:

  • Our constantly expanding portfolio with new beverages types and flavors
  • Our research on new concepts and product categories for individual markets

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