Philosophy

Whether in Dubai, Austria, Macedonia, Russia, Bolivia, Iraq or Serbia –„die Sinalco schmeckt“ – Sinalco tastes great!
Always on the move, young at heart and open to the world, global beverage icon Sinalco has been spreading German quality throughout the world for over 110 years. The very first German soft drink Sinalco made its way to foreign markets early on. Shortly after its launch in Germany at the turn of the 20th century, our mineral water and fruit-based soda was refreshing consumers all over the world with its unmistakable great taste; a taste that suits an active, healthy and wholesome lifestyle today just as it did over a century ago.

It all began in 1902 when the visionary beverage specialist Franz Hartmann and the naturopath Friedrich E. Bilz developed the uniquely delicious recipe that became known as Sinalco the world over just a few short years later. To this day, our non-alcoholic soft drink continues to tickle taste buds in over 50 countries.
Sinalco, a play on words derived from sine alcohole, Latin for “without alcohol“, still stands proud for each new product developed within Sinalco product family. And to the same degree we’re devoted to delivering outstanding flavor, abstaining from alcohol is our long-standing tradition here at Sinalco.

At Sinalco, we pair tradition with innovation. Our instantly recognizable, iconic brand with the red dot and its unchanged commitment to quality moves with the times. To this day, Sinalco continues to taste as refreshingly fruity as ever, while our newer Sinalco products, such as our fruit juice drink sinetta, our energy drink energi s or our malted beverage Sinco, tickle the taste buds of thirsty consumers the world over. Our wide range of products makes for guaranteed flexibility when it comes to satisfying a vareity of tastes, exceeding expectations, entering new markets and staying ahead of the curve.

Sinalco’s products are always close to consumers. Sinalco sponsors live music events, youth sports projects, as well as mass sporting events and competitive sports through the world, from basketball and football clubs to running events or even international canoeing, such as the Canoeing World Championship Sinalco sponsored in Germany in 2014. Where people and cultures come together, that’s where you’ll find Sinalco.

Mutual respect and openness to other cultures and religions defines our conscious approach to doing business with our licensees throughout the world. Sinalco International Brands brings unbeatable know-how to the table: we make sure our partners profit from our century of experience in the beverage industry while sharing in our sophisticated marketing and sales concept and positive image.
At the same time, Sinalco is always sure to respond to the specific realities on the ground in each and every country in which our partners are based. At Sinalco, we’re always moving forward and will continue to develope innovative, new products featuring flavors that hit the spot whenever, wherever. It’s part of our recipe for success when it comes to breaking into new markets.

Will you be a part of the next chapter of Sinalco’s ongoing success story? Add our iconic brand to your beverage portfolio today.