New Sinalco campaign
The Sinalco brand is associated with togetherness, enjoyment and youthful energy. A new television advertisement, large-format posters and press advertisements have been developed highlighting German lifestyle.
Duisburg, May 2012
Feeling free, having fun, just being yourself. These are the impressions and emotions that Sinalco International’s new television advertisement conveys. The ad was filmed in Düsseldorf, one of Germany’s most fashionable and happening cities. The film shows dynamic young adults out and about together on a sunny day in the city. Düsseldorf was chosen to communicate German flair and reinforce Sinalco’s German roots.
Our new slogan, “German lemonade”, sums up our message. Sinalco is a German brand which enjoys high recognition and sympathy among consumers all around the world, who have learned to appreciate its high quality and refreshing taste. The German-lifestyle-feeling is also conveyed on large-format outdoor posters and in press ads.
“The focus of the campaign is on the feeling of togetherness, emphasised emotionally by the group of friends portrayed. Sinalco comes across as a sympathetic, refreshing, German lifestyle-brand,” explains Mongi Goundi, Managing Director of Sinalco International Brands.
With the new campaign, Sinalco is ready for spring to come. And when consumers get hit by the spring-feeling, Sinalco will be there for them with the right refreshing message.