In 2018 the iconic brand SINALCO, TAIYO and SWEETHOUSE are joining forces to jointly develop new and innovative beverage concepts for the international market.
SINALCO is known for its decades of experience in the beverage industry, with a broad portfolio of products in classic beverage categories including limonades, colas, fruit spritzers and mineral water.
TAIYO GmbH, based in Schwelm, represents the long-established Japanese company Taiyo Kagaku in Europe. Taiyo Kagaku has been producing and selling health-promoting ingredients for the food and beverage industry since its founding in 1946.
SWEETHOUSE, the third member of the strategic partnership, is specialized in reducing sugar content as well as sugar substitutes, for which the company offers a range of concepts and products.
Beverage production is a significant sector within the food and beverage industry that is subject to high margin and price pressure. In addition to the price and, above all, the taste of beverages, the ingredients they contain and their impact on consumers’ health are increasingly relevant issues.
In this context, reducing the sugar content of beverages is just one of many major topics. Lifestyle choices, nutrition and in particular the reduction of fat, sugar and salt have been much discussed in politics and the media for years now. A growing of countries, including Portugal, France, Ireland, Hungary and Great Britain, have started taxing sugar in response.
SINALCO, SWEETHOUSE and TAIYO have now forged a partnership for jointly developing, producing and selling innovative new beverage concepts.
While developing reduced-sugar beverages is one key focus of the partnership, developing beverages that also feature additional health benefits on top is also core goal. Each partner brings a distinctive strength to the table: SINALCO’s deep experience in beverage production, TAIYO’s functional ingredients and SWEETHOUSE’s sweeting systems.
The first new beverage concepts are already in the works; the first newcomers are set to be presented at Innovation in Non-Alcoholic Beverages Congress from 26 to 27 September in London.
TAIYO is a silver sponsor of the congress and will be introducing the new beverages in a plenary talk while SINALCO will offer tastings at its stand for visitors to sample.