Fresh products for the Middle East
Sinalco Aquintéll fresh and sinetta launched in the Middle East
The German soft drinks brand Sinalco is freshening up its sales markets in the Middle East with the introduction of two new product concepts. Since December last year, production and distribution operations have been up and running in the Middle East for both the Sinalco Aquintéll Fresh range of flavoured mineral waters and the brand of sinetta fruit drinks.
The Sinalco Aquintéll fresh portfolio comprises the flavoured waters of the Aquintéll mineral water brand. Three different flavours are on offer in Jordan and Iraq: Sinalco Aquintéll fresh Apple, Lemon, and Peach. “Today, simply offering water just isn’t enough. More and more consumers prefer “flavoured waters”, opting for water with added taste. We are responding to this trend at an international level by now for the first time introducing our brand in the Middle East”, explains Mongi Goundi, Managing Director of Sinalco International Brands.
Fruit drinks are also extremely popular in the Middle East. The sinetta brand, only introduced this year, is also being produced and distributed as of now in Jordan and Iraq. “We are very proud of the success achieved to date with the sinetta brand. As the youngest member of the Sinalco Family, this brand has developed exceedingly well, so it is only logical to establish it firmly in the Middle East as well”, explains Mongi Goundi. The sinetta range includes fruit drinks that come with a fruit juice content of approx. 10% and have the mouth feel and taste of a pure fruit juice. To start with, four products are being introduced in the trendy 250 ml slim can: the flavours sinetta Apple, Strawberry, Orange, and Peach that have already proven successful in Eastern Europe.
Once Aquintéll fresh and sinetta have been introduced, more products are poised to conquer the Arab markets in 2010 and to reinforce the position of the German brand in this geographic region. The Middle East is a key market for Sinalco International Brands. The beverage manufacturer is systematically expanding its franchising network in 2010 to carry forward the brand’s strong position to other countries in this part of the world.