International Partner Conference 2010 in Frankfurt

There was a relaxed atmosphere at this year’s Partner Conference in Frankfurt. The annual meeting allows Sinalco partners from all around the world to share news, and take fresh ideas and impulses back to their home markets. This year there were a number of new faces, representatives of new Sinalco franchises eager to find out more about the world of Sinalco.

One focus of the conference in Frankfurt was the new sales and marketing campaign for 2011, including POS-activities and the new uniform global internet presence. Face-lifted packaging featuring the new 3D-logo was also presented, as well as the corresponding corporate identity guidelines.

A further important item on the agenda was the extension of the product range. Two new energi s flavours are now available, and sinetta – a brand introduced only last year – has added ruby fruits to its range.

“There will be a lot of new things going on in 2011,” says Mongi Goundi, Managing Director of Sinalco International Brands. “We are looking forward to introducing new measures and helping our partners to further establish themselves in their markets. 2011 will be a big challenge, but we have the necessary marketing tools to meet that challenge.”

Partners also left Frankfurt to visit KHS, a manufacturer of bottling machines based in nearby Bad Kreuznach. This chance to look at the latest technology for soft-drink filling lines was a highlight for all technology fans.